Identify And Target ‘Your’ Audience:
The first and the foremost task that you need to do before you start the process of marketing your business on the social media platform of Twitter is to identify that segment of audience on Twitter which you need to target for marketing your business. You have to identify and select such a segment of audience which is sure to give you the maximum Return On Investment (ROI) as far as your investments for marketing your business on Twitter is concerned. After you fully identify your target audience, your next task is to simply and exclusively target them. You can easily do this on Twitter by joining or following your business-related groups and communities; and also by using the many social media tools available today for the same.
Juice-Out The Peak Hours:
Now, find out the hours in which your target-audience is the most active on Twitter. After you find out, make sure that you fully and completely juice-out these “peak” hours right till the last drop. You can do this by hiring social media marketing experts for carrying out the whole marketing campaign of your business on Twitter during these peak hours. Promote and market your business, its services, products and other activities related to your business during these peak hours when the probability of your target-audience immediately responding to you is quite high. And according to the stats recently released by Twitter itself, the peak hours on Twitter is between 11 am and 3 pm. So, don’t let go of this time slot if you want to market your business successfully on Twitter.
Content Is King:
This is the universal truth in the world of Online Marketing and Social Media Marketing – Content is King. And the sooner you incorporate this truth into the marketing campaign of your business, the better it will be for your business. As far as the social media platform of Twitter is concerned, don’t just respond to or reply to or forward the posts of others. Posts your own content related to your brand and business. Be specific about what you post. Maintain a regular and uniform theme or concept in all of your posts or tweets on Twitter.
Ensure that your posts or tweets either entertains or educates the reader. Moreover avoid meaningless advertising and spamming as this will help you and your marketing campaign become a positive influence among your target-audience.