clickmatix A BCZ Site Thu, 07 Jan 2016 07:22:33 +0000 en-US hourly 1 Benefits Of Using Bing Ads For Local Search Marketing Thu, 07 Jan 2016 07:19:14 +0000 clickmatix Continue Reading →]]>

Whenever anyone talks about Search Engine Optimization or Search Marketing, the first word that comes to our mind is – Google. And this is quite natural as well considering the huge market share conquered by Google when it comes to Search Marketing. But most are unaware about the power of another Search Engine – Bing, and the highly positive impacts and results that Bing can provide to your business as far as local search marketing is concerned. So here are listed below some benefits of using Bing Ads for local search marketing. Read On…

bing ads

  • Less Competition And Cheaper CPC’s:

The small and medium-sized businesses should utilize the benefits of Bing Ads to the maximum. This is because as advertisers, the small and medium-sized businesses will have less competition, better ad positions and also cheaper Costs Per Click (CPC) on Bing. According to the stats, the average cost per click on Bing is about 34% cheaper when compared to that of Google. Apart from this the ads are also placed in better positions on Bing and also have higher Click Through Rate (CTR).

  • More Granular Control:

The other main benefit of using Bing Ads for the local search marketing of your business is that the Bing Ads will provide you with more enhanced control not only at the campaign but also at the ad group levels. The use of Bing will also enable you to assign different time zones for different campaigns. This simplifies the complicated ad scheduling strategies and also eases their management. Bing Ads allow you to adjust any setting for any ad group as per your requirements, and hence eliminates the need of creating a brand new campaign to make the change. You can also take the help of any of the popular local search marketing services available for assistance.

local search marketing

  • Better Device Targeting Options:

One great advantage or benefit that you as a Bing advertiser will avail if you opt for Bing Ads for the local search marketing of your business is that you can separate desktop and tablet traffic from your campaigns. You can also take your marketing campaign to the next level by specifically targeting mobile devices and operating systems. The mobile targeting options in Bing are highly robust and hence you can even adjust your bid for tablet users from -20% to +300%.

  • More Transparency:

There is far more transparency on Bing as compared to Google when it comes to ads and local search marketing campaigns. Bing even allows you the flexibility of targeting the other search engines as well, especially Yahoo and other search partners at the ad group level. You can also run a quick report in Bing in order to check the amount of traffic being directed to your site by your search partners. Additionally, you as a Bing advertiser can also eliminate any particular search partner without having to eliminate all the other partner site

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How To Market Your Business Successfully On Twitter Thu, 24 Dec 2015 11:09:32 +0000 clickmatix Continue Reading →]]>

Identify And Target ‘Your’ Audience:

 Targeted  Audience

The first and the foremost task that you need to do before you start the process of marketing your business on the social media platform of Twitter is to identify that segment of audience on Twitter which you need to target for marketing your business. You have to identify and select such a segment of audience which is sure to give you the maximum Return On Investment (ROI) as far as your investments for marketing your business on Twitter is concerned. After you fully identify your target audience, your next task is to simply and exclusively target them. You can easily do this on Twitter by joining or following your business-related groups and communities; and also by using the many social media tools available today for the same.


Juice-Out The Peak Hours:

Now, find out the hours in which your target-audience is the most active on Twitter. After you find out, make sure that you fully and completely juice-out these “peak” hours right till the last drop. You can do this by hiring social media marketing experts for carrying out the whole marketing campaign of your business on Twitter during these peak hours. Promote and market your business, its services, products and other activities related to your business during these peak hours when the probability of your target-audience immediately responding to you is quite high. And according to the stats recently released by Twitter itself, the peak hours on Twitter is between 11 am and 3 pm. So, don’t let go of this time slot if you want to market your business successfully on Twitter.

Content Is King:

 Content is king

This is the universal truth in the world of Online Marketing and Social Media Marketing – Content is King. And the sooner you incorporate this truth into the marketing campaign of your business, the better it will be for your business. As far as the social media platform of Twitter is concerned, don’t just respond to or reply to or forward the posts of others. Posts your own content related to your brand and business. Be specific about what you post. Maintain a regular and uniform theme or concept in all of your posts or tweets on Twitter.

Ensure that your posts or tweets either entertains or educates the reader. Moreover avoid meaningless advertising and spamming as this will help you and your marketing campaign become a positive influence among your target-audience.

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